FITNESS AND OUTDOOR INNOVATED PRODUCT EXPERTS
Founded by Paul Bassoo, a certified performance and speed coach with experience working with pro teams, the Canadian Olympic Committee, and elite athletes, 2XSR is built on a passion for innovation in sports and fitness. A former college and international pro athlete, Paul leads a team of experts, including in-house product developers, IP counsel, certified trainers, brand ambassadors, and logistics specialists across Canada and the U.S.
"At 2XSR, we’re committed to delivering top-tier fitness and outdoor products, performance gear and unmatched customer service."
Founded by Paul Bassoo, a certified performance and speed coach with experience working with pro teams, the Canadian Olympic Committee, and elite athletes, 2XSR is built on a passion for innovation in sports and fitness. A former college and international pro athlete, Paul leads a team of experts, including in-house product developers, IP counsel, certified trainers, brand ambassadors, and logistics specialists across Canada and the U.S.
"At 2XSR, we’re committed to delivering top-tier fitness and outdoor products, performance gear and unmatched customer service."
What makes us different?
We believe every product should be innovative, purposeful, and crafted with top-quality materials—designed with you in mind. Unlike many competitors who simply rebrand basic designs from Alibaba, our products are built from the ground up with intention. Each design has real-world utility, a story behind it, and is either patented or patent-pending.
Our latest innovation, the Plate Pouch, is a perfect example. While standard barbell plates offer no added functionality, we engineered the Plate Pouch to unlock their potential. It can be used as a dumbbell, kettlebell, weighted vest load, or even as additional storage for MOLLE-compatible rucks and vests.
We don’t just make gear. We solve problems—so you can train, travel, and move with purpose.
2XSR
The idea
Initial concept was born. We wanted one product to work on speed, strength training and recovery.
2XSR is the abbreviation of Speed, Strength and Recovery.
First prototype
Sandbag, Sled, Dufflebag and Sand Pit
We patented the first sandbag that transitions to a sand pit for sand training exercises. The idea was great however we faced many hurdles so we stepped away from the sand pit feature
Expanding
Trusted
The Canadian military, NCAA school(s) and MLB individuals have purchased 2XSR
Invitation
Camp Pendleton
2XSR invitation to Camp Pendleton to prep the US Marines
Launched
Training Vest
Launched a weighted vest with four compartments for weights, a separate compartment for a removable hydration pack and a life jacket. The start of R&D for the Sandbag V2
New upgraded product line
Sandbag V2 & Components
2XSR new signature product, the Sandbag V2 for slammed, throwing, dragging and now a rucksack with a removable hydration pack. In addition we added a 60LBS Drag Bag to either use as a weight for the Sandbag V2 or to use individually.
What does 2XSR stand for?
2XSR stands for Speed, Strength, and Recovery.
The entire 2XSR lineup is designed to boost your speed and strength training while supporting effective recovery.
Where are you located?
We’re proudly based in Toronto, Canada. Our team travels overseas multiple times a year to work directly with our factory, ensuring hands-on R&D and top-tier quality control.
Why 2XSR over competitors?
At 2XSR, every product has a purpose — because we’ve lived the lifestyle, not just designed for it.
Our founder is a certified performance coach with years of experience training elite athletes, including time with the Baltimore Orioles, and has coached across five countries specializing in movement and high-performance training. He’s also a passionate hiker and outdoorsman — which means every strap, handle, and function in our products is designed with intention, not guesswork.
While many competitors simply copy trends or slap a logo on generic gear, 2XSR creates products that solve real training and travel needs, grounded in performance science and field-tested around the world.
